Turn Ad Spend into Profit-Fuel
Fractional Head of Performance Marketing for 7-8-figure MENA e-commerce brands. AI-driven systems wired directly to your P&L.
Limited availability • Targeted expert advice
Trusted by Leading MENA Brands
$100M+ COMBINED AD SPEND MANAGED ACROSS MENA PARTNERSHIPS
What's Keeping You Up?
ROAS says "win" but margins are thinning
You're celebrating high ROAS numbers while your actual profit margins shrink. The metrics lie.
Google's PMax is a black box you can't break
Algorithms control your spend with zero transparency. You're flying blind on your biggest channel.
Sales spike comes, but inventory and cashflow weren't ready
Your marketing works too well, but operations can't keep up. Success becomes a cash flow crisis.
The Solution? POAS + AI + P&L Integration
Stop optimizing for vanity metrics. Start optimizing for profit.
POAS Clarity
Profit on Ad Spend reveals what ROAS hides. See which campaigns actually make you money.
✓ Margin-aware optimization
✓ Real business impact
AI-Driven Systems
Break through algorithm black boxes with AI that learns your business patterns and predicts performance.
✓ Pattern recognition
✓ Automated insights
P&L Integration
Connect marketing spend directly to your financial statements. Plan inventory and cash flow around performance.
✓ Inventory planning
✓ Cash flow optimization
What I Bring:
14 years of proven expertise in scaling MENA e-commerce brands with real, measurable results.
14 Years
Scaling GCC e-commerce
(ex-Director of Growth, GMG)
$100M+
Managed ad spend
(25% avg. ROAS lift in 6 months)
Live Dashboards
Linked to (finance)
not just clicks
Our Products
Choose the right solution for your business growth stage and needs. Secure payments via Stripe.
Real Results
Success stories from MENA e-commerce brands we've helped scale.
Performance Marketing Updates
Latest insights and trends scraped from across the web to keep you ahead of the curve.
Latest data reveals Meta's AI-powered creative optimization is delivering significant improvements in ROAS across e-commerce verticals...
Google's latest Performance Max updates are showing different results in MENA markets compared to US/EU benchmarks...
Apple's latest privacy updates are reshaping attribution models. Here's how to adapt your measurement strategy...
My Thoughts
Insights from 14 years of scaling MENA e-commerce brands and navigating the evolving performance marketing landscape.
After auditing 50+ MENA e-commerce accounts this year, I've seen the same pattern: brands celebrating 4x ROAS while their profit margins shrink. Here's why traditional metrics are broken and what actually matters...
iOS updates, cookie deprecation, and regional privacy laws are creating a perfect storm for attribution in MENA markets. But there's a way forward using AI-powered modeling...
I analyzed performance data from 12 GCC brands during Black Friday 2024. The results were surprising - traditional strategies failed while these 3 approaches dominated...
Most performance dashboards are vanity metric museums. Here's how to build a POAS-focused dashboard that connects directly to your P&L and drives real business decisions...